Akihabara News (Tokyo) — Sega Sammy Creation has announced that its new series of slot machines called Wealth Rush will shortly be appearing on the casino floors of Macau, China.
Developed by game studio Rising Digital, the Wealth Rush series offers four basic games, named Sorcerer’s Gems, Pixie Garden, Treasures of Fu, and Incredible Coins.
The firm says that subsequent to their appearance at major casinos in Macau, the slot series is expected to arrive in other Asian nations that have legalized casino gambling.
Sega Sammy Creation is a wholly-owned subsidiary of Sega Sammy Holdings, and it was created in Tokyo in June 2013 as an equipment manufacturer that plans, manufactures, and sells casino equipment, and led by its new President and CEO Scott Winzeler.
Although casino slot machines cannot yet be used legally in Japan, Sega Sammy Creation has focused its business first on the Las Vegas and North American markets, and more recently on the Asian markets.
Sega Sammy Holdings as a whole has long been positioning itself to enter the Integrated Resort (IR) market, and it is in fact a partner in the Paradise City IR in Incheon, South Korea. The company had tied up with Genting Singapore to bid on the establishment of the proposed IR at Yamashita Pier in Yokohama, although the recent mayoral elections appears to have put an end to that particular prospect.
Sega Sammy Holdings still operates the Phoenix Seagaia Resort in Miyazaki Prefecture, an investment that was intended to help provide it experience for its ultimate operation of a major IR in Japan. Chairman Hajime Satomi long ago began explaining that Sega Sammy’s resorts business was supposed to become its revenue center for the future, as the pachinko equipment and video games divisions would likely decline in importance over time.
As for Sega Sammy Creation, the casino equipment manufacturing division, it is expected to remain busy trying to challenge the much larger and more established casino equipment companies in overseas markets, waiting for the first IRs to open in Japan later this decade.
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