Akihabara News (Tokyo) — Next Yakiniku Short-Rib 2.0, the latest plant-based short-rib product by Tokyo foodtech startup Next Meats, has just the market.
The original Next Yakiniku successfully entered the alternative meat market and drew media attention in Japan since its release last year. After local barbecue chains such as Yakiniku Like started serving the plant-based beef cuts, Next Yakiniku became available nationwide as well as overseas, including in places such as Hong Kong, Taiwan, and Singapore.
The latest product, Short-Rib 2.0, has improved upon the original Short-Rib 1.1. It provides a chewier texture and more closely resembles real beef. In addition, its protein content is 5% higher. The improved yakiniku sauce tastes identical to traditional Japanese-style barbecue.
The Next Yakiniku Short Rib 2.0 is purchasable on Next Meats’s online store and gradually it will be supplied to local retailers and restaurants, before also being exported to overseas markets.
Next Meats announced in August that it is building a first-of-its-kind, eco-friendly production facility called the Next Factory in Niigata Prefecture aiming to be a “one-stop hub dedicated to alternative protein products.”
Next Meats has set out a vision of replacing all animal meats in people’s diets by 2050.
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