Akihabara News (Tokyo) – Mazda has announced its Sustainable Zoom Zoom 2030 plan that involves electrifying most, and hopefully all, of its vehicles, including the iconic Roadster.
The Roadster is Mazda’s two-seat lightweight sports car, also known as the MX-5, that made its debut in 1989.
In 2016, this sports car made history as the best selling two-seater convertible, according to the Guinness World Records.
Last week, Mazda outlined its plans to adhere to the global target of achieving carbon neutrality by 2050. In this context, Mazda aims to have 100% of its product line become electric or hybrid by 2030.
Mazda Senior Managing Executive Officer Ichiro Hirose stated that the firm aims to “achieve electrification that respects the [MX-5]’s DNA as a lightweight sports car.”
He also mentioned that customers who have already purchased the Mazda MX-5 will be provided an internal combustion engine that uses biofuels, such as e-fuel, in an attempt to include existing customers in the climate-friendly initiative.
Mazda’s new policy is to provide “vehicles that support people in realizing their full potential… [aiming] to realize a sustainable and compassionate society.”