KDDI (Tokyo) — KDDI Corporation, Loyalty Marketing, Inc., and Lawson, Inc. agreed to a new initiative designed to create new consumption experiences that merge the online and offline worlds.
In recent years, the number of contact points with customers through the Internet is increasing due to the penetration of digital technologies, and the structure of the consumption society is significantly changing. Amidst such changes, KDDI, LM, and Lawson shared a common desire to adapt to the changing consumption society and sustainably provide value to customers.
Starting from May 2020, KDDI and LM will integrate the point systems of both companies into the common Ponta service operated by LM and promote the linking of their respective IDs. The result will create Japan’s largest class member base of over 100 million people and further integration with settlement services will lead to over 22 million mobile accounts and annual points awarded of over 200 billion yen. Moreover, KDDI and LM will strive to cooperate in regard to deeper data marketing utilizing the member base and the creation of new businesses.
The companies will provide new consumption experiences through Online Merges with Offline (OMO) utilizing a member base of over 100 million people and advanced technologies (“5G” fifth-generation mobile communication system and robotics) at the real-world points of contact in Lawson’s roughly 14,600 stores.