Foundation: 1955
Headquarters: Iwata city, Shizuoka
President: Yoshihiro Hidaka
Executive Summary: Yamaha Motor Company, established in 1955 as a spin-off from the musical instrument manufacturer Yamaha Corporation, specializes in the production of motorcycles, marine products like boats and outboard motors, and other motorized items, including wheelchairs. The company’s first product was the YA-1, a two-cycle, single-cylinder motorcycle, which gained fame through racing successes, helping to build Yamaha’s reputation early on.
Throughout the 1960s, Yamaha Motor expanded internationally by setting up subsidiaries, becoming a recognized global brand. In recent times, the company has focused on innovation in mobility technologies, exploring areas like industrial unmanned helicopters and advancing the development and application of battery electric vehicles. Its annual revenue is in the range of US$15 billion.
