Marketing

Japanese Marketing: Buy the Rakuten Kobo Aura H20, Win a Year of Bath Salts!
Intrinsic awareness of these cultural pillars and their heretofore non-combinable status has resulted in what might be - for those looking in from the rest of the world - the domestic tech industry’s goofiest marketing effort of 2015 (thus far).

Terrie’s Take is a selection of Japan-centric news collected and collated by long-time resident and media business professional Terrie Lloyd. AkihabaraNews is pleased to present Terrie’s learned perspective; we all could use another take on the news - here’s Terrie’s:

NTT docomo’s Celebrity Marketing Crew: Ken Watanabe, Satomi Ishihara, and Maki Horikita (GALLERY) - AkihabaraNews.com

Left to Right: NTT docomo President Kaoru Kato, Japanese actresses Maki Horikita and Satomi Ishihara, with international movie star Ken Watanabe

Reno J. Tibke - July 22, 2014

AkihabaraNews.com - New Lamborghini Inspired by Origami?

Filippo Perini Knows His Audience
Early this morning, Japanese auto site Clicccar.com reported that Filippo Perini, the lead designer of Lamborghini’s latest flagship street rocket, cited origami as a significant influence in designing the car’s body.

How to Sell Energy Drinks in Japan (Probably NSFW Gallery)

Latest Edition to the 'Everyone on Earth Likes Ladies' Marketing Series
Young ladies in swimsuits... we're often want to point out the marketing value theirein, and naturally at this URL we're particularly interested in how the Japanese do.

How to Sell Manly DVDs in Japan (Probably NSFW Gallery)

Some Things are Universal
...like, for example, the marketing value of young ladies in swimsuits standing around holding products. They do catch the eye, and the appeal is universal, but as with any culture, Japan has their particular methodology - here’s how they roll:

Race Queens - AkihabaraNews.com

Vital Team Members:
Subaru BRZ GT300

Okay let’s be honest, is there anything that could be more effective in motivating not only fans (mostly males), but also drivers (same thing) to get excited about racing? If anyone has any suggestions or alternatives, let us know in the comments. We dare you.

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