Kira-kira name

Kira-Kira Names - Shiny Names for Kids to the Chagrin of Many in Japan

A new trend for children's names sweeping Japan is the "kira-kira name" phenomenon.  "Kira-kira" literally means "shiny" or "sparkly" and what is going on is kids are getting shiny new names that look or sound cute or interesting, but are unintelligible to all but the kid's parents.  The Chinese Kanji are being used as a phonetic symbol rather than for the meaning of the kanji.  And names are being given that sound like characters from animation films or games.