A new trend for children's names sweeping Japan is the "kira-kira name" phenomenon. "Kira-kira" literally means "shiny" or "sparkly" and what is going on is kids are getting shiny new names that look or sound cute or interesting, but are unintelligible to all but the kid's parents. The Chinese Kanji are being used as a phonetic symbol rather than for the meaning of the kanji. And names are being given that sound like characters from animation films or games.
Wacoal is one of Japan's most famous women's underwear and lingerie manufactures. Japanese companies often create cute and humorous commercials, but tend not to stray too far from culturally accepted norms especially when it comes to gender issues. Here we have a case of a Japanese company really getting local with their marketing in a specific region. More than just risque marketing techniques, it seems they may be going after a new market segment large enough to warrant this kind of focused advertising.