Canon has announced the release of the EOS Kiss X7i Triple Zoom Kit. The price will be ¥143,800.
It comes with the DSLR EOS Kiss X7i camera, released in April 2013, and 3 different lenses (EF-S 18-55mm F3.5-5.6 IS STM, EF-S 55-250mm F4-5.6 IS STM, and EF-S 10-18mm F4.5-5.6 IS STM). With these 3 lenses, you are able to cover a 35mm equivalent focal range of 16-400mm.
Canon is going to release the new PowerShot digital camera - PowerShot SX400 IS - on August 7.
PowerShot SX400 IS has an optical 30X zoom lens covering a range of 24-720mm (35mm equivalent). By simultaneously using a digital zoom function "Progressive Fine Zoom", it boosts its zoom up to 60X and keeps its high-resolution. It also has DIGIC 4+ image processor and brings 0.19 seconds ultra-fast auto focus and 0.22 seconds release time lag.
Canon is currently showing an intriguing optical illusion video on a special website called "PIXUS×GUNDAM PROJECT". The video is a collaborated project with the Gundam series and it is made to promote Canon's ink-jet printer PIXUS.