Sony announced the release of new premium full HD LCD TV BRAVIA KDL-42W900B. There will only be the 42-inch model, available for about ¥150,000.

Everyone is recently talking about 4K TV, however according to Sony, it is still the case that more than 90% of people who bought LCD TVs chose a full HD model, not a 4K model. So, Sony made the full HD KDL-42W900B with lots of the technology that is in the 4K TV.