AQUOS PHONE

After acquiring an ownership stake in American telecommunication company, Sprint, in July 2013, SoftBank finally started getting more serious about developing a partnership with Sprint.

SoftBank recently announced that they have developed a smartphone platform jointly with Sprint to reduce procurement costs and bring the device's price down. They are also now able to make their own unique devices and these co-developed devices will be sold in Japan and the U.S.

Sharp unveiled the new - AQUOS Xx 304SH - Android 4.4 smartphone with 5.2-inch full HD IGZO panel, and it is due to be released by SoftBank in late May.

Also, they announced that the name of their smartphone brand will be changed from the current "AQUOS PHONE" to the new "AQUOS".

SoftBank is going to release the 4.5-inch IGZO display having AQUOS PHONE Xx mini 303SH smartphone, manufactured by Sharp, on February 21.

At au by KDDI's 2014 Spring rollout, it was unveiled that Sharp's new smartphone AQUOS PHONE SERIE mini and tablet AQUOS PAD will be out from au by KDDI in late February.