AirAsia

Vanilla Air - Can this Japanese Low-Cost Carrier Differentiate Itself?


AirAsia Japan, one of Japan's low-cost carriers (LCCs), in an effort to differentiate itself, yesterday announced that it will change its brand and company name to "Vanilla Air" in November.  

AirAsia Japan was jointly established in July 2011 by ANA and AirAsia (Malaysia) and started flying in August, 2012, but has struggled in competition with other full service and low-cost airlines.