Foundation: 2006
Headquarters: Shenzhen, China
President: Frank Wang
Executive Summary: DJI is a Chinese drone manufacturer, primarily used for aerial photography and videography. Founded in 2006 by Frank Wang in his dorm room at the Hong Kong University of Science and Technology, DJI began with a focus on developing flight control systems for model helicopters. The company’s first significant product was the “NAZA” flight controller, which laid the groundwork for its future success.
DJI’s breakthrough came with the launch of the Phantom drone in 2013, which popularized consumer drones by making them accessible, easy to use, and affordable. This model, along with subsequent iterations like the Phantom 2 and Phantom 3, not only captured the market but also set industry standards for stability and camera quality.
The company quickly expanded its product line to include professional and enterprise solutions, gimbals for camera stabilization, and other related technologies. DJI’s growth was marked by strategic acquisitions, like that of Hasselblad in 2017, enhancing its camera technology. However, DJI has faced challenges, including legal battles over intellectual property and scrutiny from Western governments over security concerns.
Despite these hurdles, DJI has maintained its position as the global leader in the drone industry. Its commitment to innovation has led to products like the DJI Mini series, Mavic Air, and various enterprise solutions used in sectors ranging from agriculture to public safety. DJI’s annual income is about US$3 billion.