Premium Star Wars Housewares Pop-Up at IDC Otsuka (GALLERY)
Get Your Luxury Star Wars On
Like much of the civilized world, Japan is currently on the receiving end a full-blown shock and awe Star Wars marketing campaign leading up to the December 18 release of the The Force Awakens, episode # 7 in the world’s most beloved sci-fi fantasy epic. One of the more effective marketing vectors here in Tokyo are increasingly common pop-up stores, which is basically Company X securing a swatch of empty space in some retail venue and setting up temporary shop to sling their wares.
In this case, it’s the STAR WARS / PREMIUM HOME COLLECTION, a room-themed pop-up filled with high-end, limited edition Star Wars housewares with high-end prices to match. Lots of cool stuff, but fans might struggle to justify purchasing, and that’s well in line with the host of this pop-up, IDC Otsuka in Shinjuku, a retailer that requires a fairly beefy bankroll for anything beyond window shopping.
The first-come first-served collection of wall hangings, tapestries, carpets, throw pillows, dishes, wall art pieces, combination snow globe/speakers and more opened about 5 days ago and will run until the middle of January, 2016. And products are moving quickly: two Darth Vader rugs were already sold out.
Have a look at our gallery below (shot with an iPhone 6s Plus, so cut us some slack), and thanks to Real Estate Japan who hipped us to this news on their way more interesting that you might think Facebook page.
Much More J-Star Wars Stuff:
- May the Fourth be With You (Japan Style)
- Giant Star Wars Snow Sculpture Built by Japanese Self Defense Force
- Japanese Darth Vader Showdown: New Samurai vs. Old Samurai (GALLERY)
- Takara Tomy Star Wars Mini Vehicles
Genuine Ukiyo-e Woodblock Prints - ¥54,000 (~$437)
Combination Snow Globe Speakers
Big-Ass Tie Fighter Pillow
An Array of Floor Rugs from ¥5,000 - ¥30,000 (~$40 - $250)
Very Nicely Made Tapestries
The Big Picture
Licking Pikachu at Shibuya Pop-Up Cafe (GALLERY)
More, more, more!