SoftBank Announces Summer 2015 Smartphones and Services

SoftBank Announces Summer 2015 Smartphones and Services

On May 19, SoftBank Unveiled its 2015 Summer Products & Services at the Tokyo Prince Hotel in Minato ward, Tokyo.

For this roll-out, President Miyauchi, now heading up the newly minted SoftBank Mobile Corporation, appeared onstage, showed off his Apple Watch, and held court for the entire presentation. SoftBank Mobile is a new company established on April 1, 2015 by merging 3 other telecom companies: SoftBank BB, SoftBank Telecom, and Y!mobile. He explained that SoftBank will continue providing its new product models under 2 brands, SoftBank and Y!mobile.

[RELATED]
SoftBank Hungry for T-Mobile, World Conquest

The Gear

This summer, four new Android smartphones, including the Samsung Galaxy S6 edge, will be released under the SoftBank brand, and it will be the first time for SoftBank to sell the Galaxy series. No new feature phones from Softbank were announced. Here’s the breakdown:

Smartphones:

  • Xperia Z4, by Sony
  • AQUOS Xx, by Sharp
  • AQUOS CRYSTAL 2, by Sharp
  • Galaxy S6 edge, by Samsung


Full Gallery Here

Tablet:

  • Microsoft Surface 3 (with 4G LTE)

President Higuchi of Microsoft Japan joined Miyauchi onstage and it was unveiled that the world's first LTE-capable Surface 3 will be available through the Y!mobile brand after June 19. 


Full Gallery Here

PhotoVision TV2, be SEIKO

This new devices appears to be a simple (waterproof) photo frame, but it’s a bit more than that. There is a TV tuner built-in that allows you to watch live or recorded TV shows on the device or streamed to your smartphone screen.


Full Gallery Here

Mobile Theater, by ZTE 

I personally feel that listening to the current SoftBank CEO Masayoshi Son usually makes SoftBank's press conferences much more interesting than that of other companies, but since he wasn't there and we already saw all the new smartphone models at the NTT docomo and au events, I was actually feeling bored. 

However, this new non-smartphone gadget intrigued me. It's an Android 4.4.4 projector device called Mobile Theater. Manufactured by ZTE, the device is equipped with a 5-inch touch display and is capable of projecting a maximum 120-inch, 200-lumen image. To be honest, it really looks Apple product


Full Gallery Here

By connecting a smart device through HDMI or Miracast, it is able to project any saved images or videos. You can also use it as a stand-alone projector for web videos, PDFs, Word documents, games, browsers, and maps. It can also be used as a 6300mAH mobile battery and a mobile Wi-Fi router. Even in the brightly lit demo room, the projected image still looked clear. You can even use the ceiling as a screen and enjoy watching contents while lying down, like being in your own planetarium.

Mobile Theater Specs:

  • Release date: After September 2015
  • OS: Android 4.4.4
  • Size: 134 x 131 x 33.3mm
  • Weight: 579g
  • Processor: Snapdragon MSM8974 Quad core 2.0GHz
  • Storage: 16GB
  • Memory: 2GB
  • Display: 5-inch (720×1280)
  • Battery: 6300mAh
  • Connectivity: 4G/4G LTE, Bluetooth 4.0, Wi-Fi 
  • Input/Output: HDMI, Miracast

New Services:

Like au and NTT docomo, SoftBank is aiming to beef up its e-commerce services, particularly smartphone-based online shopping options. They teamed up with Yahoo! Japan, and starting in October, SoftBank smartphone users will be able to purchase products without registration on Yahoo! Shopping. Users will be able to complete a standard purchase in 10 seconds, with the amount charged to their smartphone bill.

With so many duplicate models across all Japanese carriers, SoftBank President Miyauchi stressed that it’s really time to compete through services, software, and carrier-specific services and options.

Full Event Gallery:

Source: 

Related Articles

Japanese Technology from the Future Friday! - AkihabaraNews.com

This week we’ve just one little nugget to rollout: You might have heard that SoftBank is taking Sharp’s flagship smartphone to the U.S., but what you might not know is that Sharp might have the company of a much larger brother.

• • •

Reno J. Tibke - August 30, 2014

Japanese Robots: Pepper Gallery!

LISTEN INSTEAD OF READING

In 2015, you could become best friends with an amiable and attentive humanoid robot, like the relationship of Nobita and Doraemon (minus the Yojigen-poket)!

Reno J. Tibke - November 01, 2013

Apple iPhone Huge Sales - AkihabaraNews.com
However we decide to categorize the devices, here in Japan, there is clearly one smartphone to rule them all. For more than 3 years now, with a consistently growing marketshare, iterations of Apple's flagship product have been the best selling phones in Japan - and not just among smartphones - that's for the entire mobile telecommmunications market.

Yoriko Takahashi - June 12, 2014

SoftBank group is showing that it is really serious about the humanoid robot business.

SoftBank's subsidiary company, Asratec Corp. today introduced control software for humanoid robots - called V-Sido OS. They expect that V-Sido OS will be installed in future robots which will be introduced by many companies.

Softbank sells Hello Kitty headphones in collaboration with Beats
Hello Kitty x Beats Electronics-collaborated special headphone models will be available at SoftBank stores all over Japan. There models are created to celebrate the 40th anniversary of Hello Kitty's birth.

Japan's Newest Robotics Firm
SoftBank
established a new company called SoftBank Robotics that focuses on the robot business today.

SoftBank is going to release the 4.5-inch IGZO display having AQUOS PHONE Xx mini 303SH smartphone, manufactured by Sharp, on February 21.

SoftBank has just announced that they are going to release new Android 4.4 smartphone AQUOS Xx 304SH, manufactured by Sharp, on May 23.

We saw the Aquos smartphone that is part of docomo's summer lineup last week.

Akihabaranews.com - Eurotechnology - SoftBank and GungHo invest in Finnish game maker Supercell

Smartphones and the “freemium” business models are bringing a dual paradigm shift to games and create a new truly global market. To take advantage of this global paradigm shift, its necessary to overcome the cultural disconnects between markets. SoftBank and GungHo‘s investment in the Finnish smartphone/tablet game maker Supercell, announced on Oct. 15, will help to overcome the disconnect between Japan’s and other game markets for both Supercell and GungHo.

SoftBank is going to release wireless MIDI music Keyboard C.24 exclusively on December 16 before the rest of the world. It is manufactured by an American startup, Miselu. The price is ¥24,000.
SoftBank is releasing Samsung's 7-inch Android tablet GALAXY Tab4 on December 19. It's the first for SoftBank to release an Android tablet!

After acquiring an ownership stake in American telecommunication company, Sprint, in July 2013, SoftBank finally started getting more serious about developing a partnership with Sprint.

SoftBank recently announced that they have developed a smartphone platform jointly with Sprint to reduce procurement costs and bring the device's price down. They are also now able to make their own unique devices and these co-developed devices will be sold in Japan and the U.S.

Reno J. Tibke - March 15, 2014

JTFF - Japanese Technology from the Future Friday! - AkihabaraNews.com

This week it’s the (what was thought to have been) pioneering stem cell research of RIKEN’s Dr. Haruko Obokata & friends coming under serious scrutiny that could lead to disavowal, and a recounting of the much more enjoyable tale of how SoftBank’s Masayoshi Son got Steve Jobs to give him iPhone exclusivity in Japan.

• • •

Pages