SoftBank brings Japanese AQUOS CRYSTAL smartphone into the American Market

After acquiring an ownership stake in American telecommunication company, Sprint, in July 2013, SoftBank finally started getting more serious about developing a partnership with Sprint.

SoftBank recently announced that they have developed a smartphone platform jointly with Sprint to reduce procurement costs and bring the device's price down. They are also now able to make their own unique devices and these co-developed devices will be sold in Japan and the U.S.

As a first step, SoftBank is going to release a 5-inch Android 4.4.2 frame-less smartphone AQUOS CRYSTAL on August 29. It is manufactured by Sharp, and Sharp must be so happy to get an opportunity to show off their skills in the U.S.!

AQUOS CRYSTAL features a 5.0 inch S-CG Silicon (1280x720 dots) display, 1.2GHz Quad core MSM8926 CPU, 1.5GB memory, 8GB storage, 2,040mAh built-in battery, 8MP main-camera, and 1.2MP sub-camera. It supports Wi-Fi (IEEE802.11b/g/n), Bluetooth 4.0 and a max.128GB microSDXC card as external media.

In the U.S., AQUOS CRYSTAL will be released by Sprint as well as their sub-brand, Virgin Mobile, and Boost Mobile.

Harman's sound effect engine CRYSTAL SOUND is installed to produce a high-quality sound, and a wireless speaker system "Harman Kardon ONYX STUDIO" comes with the smartphone as a standard accessory. It is a power-saving smartphone, which allows you to use it for more than 3 days.

  • Estimated price: 54,480 yen
  • Size: 67x131x10mm
  • Weight: 140g
  • Color: White, Black, Pink, Blue

In addition to AQUOS CRYSTAL, SoftBank also announced the release of a 5.5-inch smartphone AQUOS CRYSTAL X. It will be released in December, only in Japan.



Related Articles

Reno J. Tibke - March 15, 2014

JTFF - Japanese Technology from the Future Friday! -

This week it’s the (what was thought to have been) pioneering stem cell research of RIKEN’s Dr. Haruko Obokata & friends coming under serious scrutiny that could lead to disavowal, and a recounting of the much more enjoyable tale of how SoftBank’s Masayoshi Son got Steve Jobs to give him iPhone exclusivity in Japan.

• • •

Terrie's Take -

Terrie’s Take is a selection of Japan-centric news collected and collated by long-time resident and media business professional Terrie Lloyd. AkihabaraNews is pleased to present Terrie’s learned perspective; we all could use another take on the news - here’s Terrie’s:

SoftBank Announces Summer 2015 Smartphones and Services
Lots of phone stuff and gadget stuff, sure - but with so many duplicate models across all Japanese carriers, SoftBank President Miyauchi stressed that it’s really time to compete through services, software, and carrier-specific services and options.
You will meet the humanoid Pepper Robot at Mizuho Bank after July 2015. It will entertain you and introduce the bank service while you are waiting in line.

Reno J. Tibke - September 28, 2013

JTFF - Japanese Technology from the Future Friday! -

This week it's Panasonic unloading its healthcare division to some Americans, and the world’s fastest mobile 4G, LTE, multi-carrier routers, made in China by this huge company you’ve likely never heard of, are now available on the archipelago - t

Reno J. Tibke - December 27, 2013

SoftBank Eats T-Mobile Maybe -

One Mobile Telecom to Rule Most of Them

SoftBank's personal robot, Pepper, will start working as a beauty advisor robot in a Loft store in Shibuya (Tokyo) and Yokohama (Kanagawa) on July 25.

Yahoo announced that it will acquire mobile internet service provider, eAccess, from SoftBank for JPY 324 billion (about USD 3.2 billion). eAccess is going to merge with Willcom, a mobile service provider, on June 1 in a pre-planned merger and then Yahoo is going to get 99.59% of the merged company, called Y!mobile, on June 2.