Weekend Viewing: Goofy Japanese TV Commercials
Laughter: the Shortest Route to Your Wallet
Here in Japan, TV spots tend to use a lot of humor, and the Japanese sense of humor, as we mentioned a few days ago in our Sushi Sock coverage, can be a difficult animal to understand. Sometimes you get it, sometimes it’s just a train wreck.
Now, the general theme for about half of today’s selections should be obvious. Some, however, are truly obtuse, seemingly nonsensical, and wholly abstract avant-garde explorations of the depths of WTFedness...but we’re not alone in that assessment.
Well, to quote our own selves:
“Oh Yeah, Japanese People Agree See, what’s probably lost on most viewers around the world is that commercials like these actually aren’t evidence of Japan’s widespread, built-in cultural bizarreness. Nope, they’re much more about about advertisers and ad agencies trying to out-weird each other. That's right, 'weird' probably even outsells 'sexy' here. That being said, and while commercials from any culture not one’s own can seem nonsensical, offensive, and/or disgusting, we do have to admit that, in the “I have no idea what’s going on here!” department, Japan really does go the extra mile...err, kilometer.”
That's right, when it comes to the search for meaning in their TV commercials, the Japanese are often just as shruggingly befuddled as the rest of the world.
Let us know what you think, and if you need more, we’ve got you covered:
[MORE J-COMMERCIALS TO ENJOY]
•Frodo, Peter Rabbit, and Toyota. In Portland. Huh. (VIDEO)
•Sony's New TV Ad: Stumbling Giant Finally Standing Up Straight? (VIDEO)
•"Jerrry Beeaans, Hai, Hai!" The Ultimate Weird Japanese Commercials Compilation (VIDEO)
•The Weirdest Japanese TV Commercials are Weird in Japan, Too.