New company VAIO Corporation start out today

On July 1 at 3pm, new company - VAIO Corporation - was established after Sony completed transferring their VAIO brand PC business to the Tokyo-based investment fund, Japan Industrial Partners, Inc (JIP).

On their big day, VAIO Corporation unveiled 3 new PC models and started accepting the advanced orders as well. We will talk about specs and appearances of those new models later.

It was also unveiled today that VAIO Corporation made a sales agency agreement with Sony Marketing (Japan) Inc. that already has a deep understanding of VAIO brand for the Japanese market.