VIDEO ESSAY: 2014 Tokyo International Toy Show
Every Toy Under the Japanese Sun
The 2014 Tokyo International Toy Show, held in the middle of this month at the Big Sight tradeshow and conference center in Tokyo Bay, is one of the world's largest and most diverse and most insane recurring monuments to the somewhat-at-odds institutions of consumerism, education, and creativity.
Some of us think it's a very beautiful thing.
Yes, toys are tech, of a sort, but we're not going to spend any time breaking that down. Rather than trudging through lengthy descriptions of who and what was present at this year's show, we thought it would be better to just show you.
AkihabaraNews' Senior Contributor and All-Around Multimedia Guy Nayalan Moodley has assembled a fairly comprehensive video essay on the event. Have a watch, get your groove on to the funkytech track he put down, and get yourself hip to what does it for the kids of all sizes in Japan.
Some Event Background:
"The Tokyo Toy Show is Japan’s most important fair for toys and has existed since 1962 – in various forms and with different names. The motto of the event is "EnterTOYment - toys make the world smile". Besides games, dolls and plush products, the product groups in Tokyo include seasonal and electronic toys. The event is divided into two parts: only trade visitors are admitted on the first two days, whereas end consumers are also welcome on the last two days. The Tokyo Toy Show in 2013 took place in the Tokyo Big Sight Exhibition Center from 13 to 16 June. Overall, 18.738 trade visitors and 140.573 end-consumers attended the fair." -Via World of Toys
Very Large Photo Essay to Follow
We'll be following up the video essay with a gigantic selection of event images: product close-ups, displays, the people, and all the playthings - stay tuned for that, and for now, a few photos are included below to get an idea of what's to come.
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Toys at AkihabaraNews
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