SCENE IN TOKYO: Shinagawa Run & Gun Commercial

Scene in Tokyo -

...wherein we sink teeth into a flaming cliché and fiddle around with homonyms and wordplay transitive to retelling our daily living, working, and existing as mostly sentient bipedal mammals hive-minding about the big, big city...with video makers in our pockets!

Tokyo Street Shots: The Living Gallery


Shinagawa Run & Gun Commercial

If you wanted to film a commercial among skyscrapers, commuters, on a well-maintained street with a pronounced 'This is a big City' sense of iconoclastic classic...ness, the business district near Shinagawa Station, just west of Tokyo bay, is ideal. Also of great use
 for this particular scene, it's just out of the way enough to get away with the Run & Gun.

For those unfamiliar, 'run & gun' videography is when a daring, occasionally semi-insane crew or individual shoots professional video with no permission, labor union reps, police presence, municipal permits, etc. Basically, you rush in, get your takes ASAP, and get out before anyone's the wiser.

Why do this?
The aforementioned oversight groups are expensive, bureaucratic, cumbersome, intrusive, constricting, and several other words which, in sum, are the very essence of the phrase 'Gigantic pain in the ass.' If you can bypass them, bypassing them is good.

How do we know it was run & gun?
Well, for one, the definitely not famous actor being filmed very quickly removed himself from the premises. Moreover, despite pressing the crew for information on the product, the production company, a business card, or just a individual name, all we could get was a stern but friendly "Nope."

We also know they were a bit nuts - after refusing to indentify themselves, with zero hesitation they handed over what must have been a $50,000 video rig to a complete stranger and were all like "Here, play with this!"  

Very Japanese Commercials


Related Articles

Reno J. Tibke - June 22, 2014

SCENE IN TOKYO: Tokyo Toy Store -
Long before Michael Bay, and even before Hasbro's incarnation, Transformers were Takara Tomy's Microman and Diaclone, and Nintendo's Super Mario, long a global phenomenon, was first a game for Nintendo's Japan-only Famicom console.
SCENE IN TOKYO: Robotic Helper Climbs Stairs in Shinjuku Station (Weekend Flashback)
While Japanese train stations have evolved considerably over the years, e.g., markedly fewer smoking areas and newspaper stands and a lot more ramps and elevators, there remain innumerable platforms and station services closed off to wheeled vehicles or those unable to negotiate stairs...
SCENE IN TOKYO: Shiodome Caretta Choreographed Illumination
It’s anyone’s guess how many millions do so each year: photographers work to get the shots, lovers make illumination viewing part of their date, entire families brave the cold, and even dorky tech Editors make the trip. The annual Shiodome Caretta display is considered one of the finest, and as you’ll see below, the why is no surprise.
SCENE IN TOKYO: Hatsune Miku Minivan in Akihabara!
In this publication’s namesake Akihabara district (pre-AKB48ification, mind you), one of the most important categories used to evaluate individuals is known as the Ambient Otaku Threat Level Barometer. How do we judge this artifact of otaku culture?

Reno J. Tibke - February 02, 2015

 SCENE IN TOKYO: Squid Snacks in Shinjuku!
Japanese food is pretty great, but when it comes to the epic range of water-dwelling animals that are consumed and their methods of preparation, non-Japanese can quickly come to the realization that, beyond novelty and stunt-eating for fun, things can get a little bit goofy, if not unsettling.
SCENE IN TOKYO: Tama Monorail High Above Tachikawa
This short clip was shot from an elevated walkway approximately 15 feet (4.5 m) above ground, which places the Tama Monorail’s track roughly 50 feet (15 m) in the air. Trains in the sky totally look like the future came early.