Takara Tomy - Fully posable Transformers figure series

To celebrate the 30th anniversary of the Transformers film series, Takara Tomy is going to release fully posable Transformers Movie Advanced Series figures on May 17.

Transformers at AkihabaraNews

15 models based on the new film "Transformers: Age of Extinction" will be released, including AD01 Optimus Prime and dinosaur-style robots. All of them transform into a different shape without requiring any replacement or detachment of parts. Prices vary widely depending on the model, between ¥2,800 and ¥7,500.

On the release day, as one of the 30th anniversary events, the 1st Convoy Trailer of the live-action version will run in major cities across Japan.

For a bit more, see our Editor's take on the latest trailer:
Transformers 4: New Trailer (and they're from Japan, you know)