AGF introduces the mustache-shaped wearable Higerable Device
AGF, Ajinomoto General Foods, in a fun promotional campaign for its espresso drink TRIPLESSO, has introduced an innovative mustache-shaped wearable device to enable you to taste your latte "3 times more delicious than usual" - called the Higerable Device. Hige means mustache in Japanese.
According to the promotional video, the Higerable Device adjusts your drinking posture with the built-in acceleration sensor, sends good scent to your nose by running the compact fan, lets you talk on your phone hands-free, informs you of SNS notices, etc.
Of course, the Higerable Device is just a part of AGF's promotional campaign for its espresso drink TRIPLESSO and not really offered for sale. But starting with the Higerable Device, they will start sharing various fun items to help you "triple your enjoyment" in a special fun website - The Triple Times.