The BORG at CP+ 2014

BORG Lenses - AkihabaraNews.com

The BORG at CP+ 2014 Camera and Photo Imaging Tech Show
[ALL CP+ 2014 COVERAGE HERE]

The iconic Star Trek villains did spring to mind upon seeing the name of this Takara Tomy owned optics company (who also made the original Transformers, JSYK). While these lenses won’t be trekking across the stars turning sentient beings into cybernetic organisms, they do have a connection to the stars: BORG makes telescopes. Initially, their foray into photography was simply to mount their astronomy glass to cameras so customers could capture what they saw with their existing camera equipment. Successes with that eventually led to developing lenses specifically for photography.

Depending on the lens series, focal lengths range from 50mm to 800mm. While some of the smaller focal lengths were designed to be used with mirrorless camera systems, the longer reach lenses can be used on all the major film and digital mounts. That said, the system really shines on smaller sensor systems. The 800mm, for example, becomes a scandalously long-ranged 1600mm on micro four thirds, and a truly astronomical 2160mm on the Nikon 1 system.


[SEE FULL GALLERY HERE]

Even more shocking than the ranges is the size of the system. The lenses are tiny compared to the multi-glass autofocus monsters that one associates with extreme telephoto ranges. They are also much lighter because they are built like telescopes with one large diameter lens placed a set distance away from the sensor. The lack of glass and simplicity of the builds also makes for spectacularly sharp images as there is less for the light to pass through on it’s trip to the camera’s sensor; this also makes the lenses far lighter than they appear. Their CP+ reps assured us that many of their customers were shooting them handheld, and we believe them.

Of course, the one drawback is the manual focus, which, unless one has the focus-pulling skills of a Vietnam War photographer, does limit their usage to more static subject matter. It is, however, a small price to pay for such crisp quality and long reach.


[LARGER IMAGE IN GALLERY]

BORG lens systems are modular and can therefore be as simple or as complex as a customer’s budget allows. In their simplest form, lenses ar paired with basic mount adapters depending on the camera system being used. Thereafter, aperture (iris) adapters, tripod mounts, focal length multipliers and filters can be added on. And because everything is modular, customers who want to get lenses with different focal lengths in that series can simply buy the lens itself and reuse their existing adapters and accessories.

For these BORG, resistance isn’t futile. But again, given the image quality and reach, it would be foolish.

Take a look:

...or if the high-res is more your thing:

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CP+ 2014, or the Camera and Photo Imaging Show is currently being held over 4 days at the Pacifico Yokohama Convention Centre (Feb 13 -16).

As is spashed on the event website and proclaimed by our press kit, the event theme is:

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When you take off the lens cap of your camera before shooting a photo, don't you sometimes start wondering where you should keep the cap? Although you could keep it in your bag, you might end up searching for it there later. Or you might have a strap tied on the lens cap but it could bother you while shooting.

Nothing fancy nor outstanding about Thanko's new Lens Cap Holder, but you will probably like it a lot.

Nikon is going to release COOLPIX S3600, a compact digital camera with optical 8x zoom, for about ¥17,000 on February 6.

The body of COOLPIX S3600 is only 19.9mm thick. The optical zoom NIKKOR lens covers 25mm-200mm (in 35mm format) and 20.05 million effective pixels in resolution. As with the COOLPIX L30 and COOLPIX S6800, COOLPIX S3600 has 12 kinds of make-up effects. It also has a 2.7-inch TFT LCD monitor.

Estimated price: ¥17,000

Sony announced that they will add a new white model to their mirrorless interchangeable-lens camera - α6000 - on November 28. It will be out for sale as a power zoom lens kit and double zoom lens kit.

Sony is going to release new entry model mirrorless camera α 5000 with Wi-Fi & NFC built-in on February 7.

It's the world's lightest mirrorless interchangeable lens camera (109.6x35.7x62.8mm, 210g) that has an APS-C size image sensor. It comes in the following colors: black, silver, white and pink.

α 5000 will be sold as a lens kit:

- α 5000 Power Zoom Lens Kit ILCE-5000L with E PZ 16-50mm F3.5-5.6 OSS lens - about ¥53,000

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Sony has taken things a bit further: the new 5-axis in-body stabilization can apparently work TOGETHER with the optical image stabilization built into sony’s E-Mount lenses to get the combined best of both worlds. It obviously remains to be seen how well that works in reality, but this could be a game changer.
Sony designed the HDR-AZ1 with a focus on downsizing and developed it on the assumption that users will control it through the live-view remote control "RM-LVR2V", which comes with a remote control kit (HDR-AZ1VR). So, the HDR-AZ1's control functions were simplified and it has only the Start/Stop button for recording and On/Off for Wi-Fi connection.

The new Casio EXILIM series EX-ZR850 will be available on May 23 for about ¥32,000.

The new EX-ZR850 has an interval photography function that continues taking photos at regular intervals and can do this continuously for a maximum of 20 days, equaling about 500 hours of shooting. For example, you can very effectively track the movement of a flower blooming or scenery changing. There is also functionality to convert the interval photos into a movie.

Nikon's new multifunctional compact digital camera COOLPIX P600 will be released on February 27.

COOLPIX P600 has an optical 60X zoom NIKKOR lens that covers an effective focal length of 4.3-258mm (equivalent to 24-1440mm in 35mm format). This is the highest zoom among all COOLPIX models.

It also features a Super ED (extra-low dispersion) glass element to produce extremely beautiful images even at high resolution.

Nikon announced the release of a premium camera - Df Black Gold Edition - to celebrate the first anniversary of their digital single-lens reflex Df camera. Only 1,600 units - 600 bodies and 1,000 lens kits, will be out for sale.

Panasonic announced that they are going to release the world's first compact digital camera with 4K video recording capability - LUMIX DMC-FZ1000 - on July 17.

It will be sold for around 100,000 yen.

LUMIX DMC-FZ1000 is able to record 4K video (3,840×2,160) at up to 30 fps in the MP4 format. There is also a built-in functionality called "4K PHOTO" to capture 8MP images in the 4K video footage. It can also output 1920×1080 60fps full HD resolution video.

Fujifilm has just opened a special webpage for celebrating their 80th anniversary, and in the webpage, they revealed that they plan to introduce a new X-series camera on January 28th.

So far, Fujifilm provided only a vague photo and the information that it's a premium camera from X-series with interchangeable lenses.

Sanwa Supply started selling a mobile digital microscope and camera (400-CAM010N), which is able to focus on an object with a maximum 500X zoom, for ¥11,800.

400-CAM010N looks like a normal compact digital camera at first sight, but it can take super detailed photos of fine details, such as that of material fibers, that a regular digital camera cannot do. Not just a tool for micro observation, for those who have poor eyesight, it can be used as a magnifier while they read small characters.

Panasonic is going to start selling new interchangeable lens LEICA DG NOCTICRON 42.5mm/F1.2 ASPH./POWER O.I.S. H-NS043 (model: H-NS043) for LUMIX G digital single lens mirrorless cameras using Micro Four Thirds-size image sensor on February 13.

It's certified by Leica for its high quality optics and has achieved fast F1.2 aperture called NOCTICRON. It also has optical image stabilization system POWER O.I.S. to prevent both fast and slow camera shakes.

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