Tokyo Culture Report: The Famous Setagaya Boro-Ichi Market (GALLERY)

Setagaya Boro-Ichi Market - AkihabaraNews.com

Four Hundred and Thirty Years of Practice Makes Perfect
That is the lesson to be learned at the Setagaya Boro-Ichi Market, which does in fact go back about that far.

Gallery: Local Med-Res - Flickr High-Res

The word "Boro" of Boro-Ichi refers to the old fabric scraps traditionally sold at the market. Today’s fare includes modern toys, appliances, and cell phone key chains, and the market’s liveliness and popularity has not decreased over time; twice a year, Boro-Ichi is an exciting place to explore, eat, and shop.

Thousands of visitors attend the market, held on the 15th and 16th of December and January, regardless which day of the week those days fall. While inconvenient for some, the market is open from 9AM to 8PM, giving everyone an opportunity to visit.

While snow was in the forecast - though it did not actually snow - the first day of the January market was frigid yet full of life. About 700 vendors set up shop, selling products from food to used kimonos, with hundreds of miscellaneous items in between. Like the markets of old, antiques and used clothing are also major components of the market's available fare.

Food items vary from the usual festival goods (yakitori meat skewers, sweets, chocolate bananas, French fries, etc.) to various types of mochi; including the market's own daikan mochi rice cake. One of the best bites of the market is oyaki, which is a rare treat outside of Nagano Prefecture. Filled with pumpkin, sweet red bean, green vegetables, miso-eggplant, apples, or a variety of other flavors, the soft, small buns known as ‘oyaki’ are a delicious treat. Another great taste at Boro-Ichi is amazake, a sweet, thick sake that keeps its drinkers warm during the cold winter months.

Located in the residential neighborhood of Setagaya in Setagaya Ward, the market is not in the most accessible location, but it continues to draw huge crowds every year. Visitors head to the market via Setagaya or Kamimachi Station, both on the Setagaya Line. Departing from Tokyo’s Shibuya ward, an easier option is taking one of the few buses whose route passes Setagaya Station.

Yes, you’ll have to wait until December, but put the Boro-Ichi Market in your calendar now - it’s worth looking forward to! 

Local Gallery:

High-Res at Flickr:

• • •

Images: Nadia Sobehart

About the Author: Nadia Sobehart is a full-time graduate student in Keio University’s renowned Media Design program (KMD). She’s passionate about writing, traveling, music, and adventure. She scouts the city for festivities, new experiences, and cute cafes in which to learn and pleasantly pass the time. Nadia balances thesis research, pursuing a career in music and entertainment, writing for JTB USA, and keeping up her private blog, Tokyo Doll.

Source: 

Related Articles

Takara Tomy Arts is going to release a Natto mixing machine Rosanjin Natto Bachi on February 6.

Natto - fermented soy beans - is a favorite among Japanese. We usually eat it with rice for breakfast. It's smelly and slimy so most likely people will want to avoid eating it if they have never tried to before. However, if you are adventurous and get hooked on its mysterious flavor and texture, Natto will be irresistible for you.

Who wants to try a Frog Burger in Japan? If you want, go to MARK IS Minatomirai in Yokohama, Japan after March 21! Oh, and a disclaimer: Japanese people don't eat frogs. (Some people living in the inland area eat bugs though.)

TokyoStreetView - July 15, 2015

TokyoStreetView: The Art of Sushi (4K VIDEO)
We were blessed with the chance to have a famous Japanese chef with more than 35 years of experience prepare our very own plate of sushi. We predict that this video will generate a spike in traffic to Kayak, Expedia, Travelocity, etc...

Yoriko Takahashi - January 09, 2014

 

Stand-up-eating restaurants are not unusual here.

Many people here are pressed with work every day and don't want to spend too much time to eat, so stand-up restaurants enable these people to eat a satisfying meal for a very short time. Typical examples are stand-up bars, noodle stands, yakitori (skewered grilled chicken) joints, etc. Recently, more fancy types of stand-up restaurants have opened and people started enjoying full-fledged cuisine such as French and Italian food, casually and reasonably.

Stand-up bar:

Contributor - January 26, 2015

Licking Pikachu in Shibuya (GALLERY) - AkihabaraNews.com
If you have ever wanted to a lick a Pikachu, I can confirm that he/she/[insert your preferred gender here] tastes of mango. Yes, that’s right. If your childhood dreams of catching them all actually involved eating them all, you now can. Except, by all Pokémon, I actually mean mainly Pikachu.
Domino's Japan Offers Heart-Shaped Happy Valentine Pizza & "Kabedon" Service
Domino's Pizza Japan is going to sell a heart-shaped "Happy Valentine Pizza" from February 12 to 15, but that's not all: they're also offering a coupon-based "Kabedon" romance service!

Yoriko Takahashi - November 25, 2014

Thanko's new USB pouch is made for warming Japanese traditional food, Onigiri (Rice Ball). Enjoy a warm Onigiri for your lunch at office!
How to Sell Energy Drinks in Japan (Probably NSFW Gallery)

Latest Edition to the 'Everyone on Earth Likes Ladies' Marketing Series
Young ladies in swimsuits... we're often want to point out the marketing value theirein, and naturally at this URL we're particularly interested in how the Japanese do.

Together with the opening of the Pokémon-themed exhibition "Pokémon the movie XY", Pikachu Cafe will open from July 19 through August 31 at Tokyo City View (observation deck area) at Roppongi Hills in Tokyo.

The food menu that will be served at the Pikachu Cafe has now been unveiled and it is too cute to eat!

McDonald's in Japan is going to release 4 burgers, 3 side dishes, 6 drinks/desserts, and 1 breakfast dish, which are made in the image of 8 FIFA World Cup participating countries, starting on May 27. That includes burgers with soccer ball shaped buns.

Soccer ball buns are cute!

Each item will be available for a limited time only (dates are subject to change).
 

Currently, a "red snow" crab croquette burger is available at McDonald's stores in Japan. It will be sold for only a limited period of time until early January.

Pages