Tokyo Culture Report: The Famous Setagaya Boro-Ichi Market (GALLERY)

Setagaya Boro-Ichi Market - AkihabaraNews.com

Four Hundred and Thirty Years of Practice Makes Perfect
That is the lesson to be learned at the Setagaya Boro-Ichi Market, which does in fact go back about that far.

Gallery: Local Med-Res - Flickr High-Res

The word "Boro" of Boro-Ichi refers to the old fabric scraps traditionally sold at the market. Today’s fare includes modern toys, appliances, and cell phone key chains, and the market’s liveliness and popularity has not decreased over time; twice a year, Boro-Ichi is an exciting place to explore, eat, and shop.

Thousands of visitors attend the market, held on the 15th and 16th of December and January, regardless which day of the week those days fall. While inconvenient for some, the market is open from 9AM to 8PM, giving everyone an opportunity to visit.

While snow was in the forecast - though it did not actually snow - the first day of the January market was frigid yet full of life. About 700 vendors set up shop, selling products from food to used kimonos, with hundreds of miscellaneous items in between. Like the markets of old, antiques and used clothing are also major components of the market's available fare.

Food items vary from the usual festival goods (yakitori meat skewers, sweets, chocolate bananas, French fries, etc.) to various types of mochi; including the market's own daikan mochi rice cake. One of the best bites of the market is oyaki, which is a rare treat outside of Nagano Prefecture. Filled with pumpkin, sweet red bean, green vegetables, miso-eggplant, apples, or a variety of other flavors, the soft, small buns known as ‘oyaki’ are a delicious treat. Another great taste at Boro-Ichi is amazake, a sweet, thick sake that keeps its drinkers warm during the cold winter months.

Located in the residential neighborhood of Setagaya in Setagaya Ward, the market is not in the most accessible location, but it continues to draw huge crowds every year. Visitors head to the market via Setagaya or Kamimachi Station, both on the Setagaya Line. Departing from Tokyo’s Shibuya ward, an easier option is taking one of the few buses whose route passes Setagaya Station.

Yes, you’ll have to wait until December, but put the Boro-Ichi Market in your calendar now - it’s worth looking forward to! 

Local Gallery:

High-Res at Flickr:

• • •

Images: Nadia Sobehart

About the Author: Nadia Sobehart is a full-time graduate student in Keio University’s renowned Media Design program (KMD). She’s passionate about writing, traveling, music, and adventure. She scouts the city for festivities, new experiences, and cute cafes in which to learn and pleasantly pass the time. Nadia balances thesis research, pursuing a career in music and entertainment, writing for JTB USA, and keeping up her private blog, Tokyo Doll.

Source: 

Related Articles

One of the Gyoza on the iPhone case shows inside stuffing that looks so juicy, and the sauce of the smartphone stand looks like real liquid goodness.

As part of its 2014 "SAKURA" series, Starbucks Japan is going to release a seasonal cherry blossom-themed latte and frappuccino on February 15.

They are called "Sakura Chocolate Latte with Strawberry Flavor Topping" and "Sakura Chocolate Frappuccino with Strawberry Flavor Topping".

What Japanese Food Tech Makes this Girl go from Suspicious to Smiles? - AkihabaraNews.com

Sudden Sushi Train Camera Fame, of Course!
Now, the thing is, is that kids love to be on camera, most probably because:

Yoriko Takahashi - September 20, 2013

Lotteria - 5 tier tower burgers for ONLY ¥500!

 

Who is going to challenge the tower burgers?

Lotteria's new "Tower Cheese Burger"(¥1,360) and "Ebi (shrimp) Tree Burger"(¥770), which are scheduled to be released on September 23 through October 9 for a limited time, will be sold in advance on ONLY 2 DAYS in the Tokyo area - for 500YEN!

This ¥500 campaign will take place on September 21 for the "Tower Cheese Burger", and on September 22 for the "Ebi Tree Burger".

This year is the 30th anniversary of the release in Japan of internationally loved ice cream brand, Häagen-Dazs.

To celebrate it, today they released 2 new seasonal flavors - 30th Anniversary Sakura (Sakura means cherry blossom in Japanese) and 30th Anniversary Rose. These 2 flavors are Häagen-Dazs's first flower-flavored ice creams.

Powdered cherry blossom petals, cherry sauce and salt are mixed in the softly-pink-colored Sakura flavored ice cream. It also has Sakura flavored sauce topping.

Editor - July 11, 2014

Burger Crocs?
Crocs
is going to start selling the burger-like Crocband Hamburger Clog for 4,900 yen on July 15 in Japan. It will be sold exclusively at their online store.

Crocband Hamburger Clog is made based on Crocs's classic "Crocband" model, and has the design of a burger over the entire edge of the sandal.

Six Minutes to Ice Cubes with 405's High-Speed Freezer
Anyway, just 6 minutes - SIX MINUTES TO ICE CUBES! 405 estimates that, under average environmental conditions (ambient temperature, water temperature, etc.), the New Ice Maker can produce 4 full servings of ice in just 30 minutes. Have you ever waited for ice to freeze? It’s torturous - but this is fantastic.

Takara Tomy Arts is going to release a Natto mixing machine Rosanjin Natto Bachi on February 6.

Natto - fermented soy beans - is a favorite among Japanese. We usually eat it with rice for breakfast. It's smelly and slimy so most likely people will want to avoid eating it if they have never tried to before. However, if you are adventurous and get hooked on its mysterious flavor and texture, Natto will be irresistible for you.

Editor - December 05, 2014

Today We Want: SUSHI SOCKS 2.0!
Even the most revered aspects of Japanese culture can be jabbed and poked at for laughs. Food, particularly that which is unique to Japanese culture, is truly honored and considered essential and fundamental to the Japanese character - but it's not off limits.

Yoriko Takahashi - January 09, 2014

 

Stand-up-eating restaurants are not unusual here.

Many people here are pressed with work every day and don't want to spend too much time to eat, so stand-up restaurants enable these people to eat a satisfying meal for a very short time. Typical examples are stand-up bars, noodle stands, yakitori (skewered grilled chicken) joints, etc. Recently, more fancy types of stand-up restaurants have opened and people started enjoying full-fledged cuisine such as French and Italian food, casually and reasonably.

Stand-up bar:

Yoriko Takahashi - November 25, 2014

Thanko's new USB pouch is made for warming Japanese traditional food, Onigiri (Rice Ball). Enjoy a warm Onigiri for your lunch at office!

Pages