au by KDDI - 2014 Spring rollout - 4 new smartphones & 1 tablet

Today, AkihabaraNews joined au by KDDI's 2014 Spring product rollout event that took place in Bellesalle Shibuya-ku Garden in Shibuya, Tokyo.

At 10 A.M., the CEO of au by KDDI, Takashi Tanaka started his presentation by explaining what has and what will differentiate au by KDDI from the other major Japanese carriers during an era when all the 3 major carriers sell iPhones as well as other leading smartphones.

Differentiating point #1: the area coverage of au's LTE 800 MHz frequency band. According to Tanaka, their LTE 800 MHz frequency band covers 99% of the Japanese population, and it can be used in all universities in Japan.

Differentiating point #2:  their unique smartphone line-up giving customers many options to suit their needs. They announced that they are going to release 4 new smartphones and a new tablet. In particular, they are very upbeat about the two "phablets", in their line-up (smartphones that are both in the 5-inch to 7-inch display "phablet" size zone). They said that they have been witnessing increased movement of customers to smartphones with a larger screen.

Here are the 5 new products:

Smartphones:
- G Flex by LG (Phablet)
- Xperia Z Ultra by Sony (Phablet)
- AQUOS PHONE SERIE mini by Sharp
- URBANO by Kyocera

Tablet:
- AQUOS PAD by Sharp

The CEO welcomed popular actors from au's commercials as guests, Sho Aikawa, Ayame Goriki, and Sota Fukushi, and they talked about these new products.



So, after the new products were revealed, more guests came out on stage: girls comedian group Morisanchu as well as idol group Morning Musume ("Mo-musu" for short) who will be featured in new TV commercials starting on January. In the TV commercials, both groups will team up under the combined group name "Mori-Musu (モリ娘)" to promote au's student discount campaign.



AkihabaraNews will post the details about these products later.

 

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au announced that they are going to release Sony's new Android 4.4 smartphone Xperia Z3 SOL26 in late October.

Xperia Z3 SOL26 has a 5.2-inch display (1920×1080), 2.5Ghz quadcore processor, 3GB RAM, 32GB ROM, 20.7MP main camera, and 2MP front camera. It weighs 152g and is only 7.3mm thick. It is IPX5/8 waterproof and IP6X dustproof, and supports NFC, mobile wallet, and Wi-Fi.

At au by KDDI's 2014 Spring rollout, it was unveiled that Sharp's new smartphone AQUOS PHONE SERIE mini and tablet AQUOS PAD will be out from au by KDDI in late February.

At au's 2014 Spring rollout in Shibuya, Tokyo on January 22, we witnessed that au by KDDI started caring much more about "Phablets" (smartphones that are within the 5-inch to 7-inch display "phablet" size zone).

Akihabaranews.com - au by KDDI - 2013 winter rollout



au by KDDI had its 2013 winter product rollout on October 2, 2013, at Shinagawa Prince Hotel in Minato-ku, Tokyo, Japan.

The presentation by au's CEO Takashi Tanaka began with the accident that his remote control for his presentation didn't work. It was an ominous beginning as au had run into a few network failure issues throughout the year but Mr. Tanaka took it in stride and joked that he hoped it would be the last failure this year.

au has announced the release of their new 2014 winter "isai" smartphone model - isai VL LGV31 - manufactured by LG.  It will be out for sale in early December.

Specs of isai VL LGV31 are based on the 2014 summer model isai FL LGL24, but the new model has improved main memory up to 3GB.

Sony's new Android 4.4 smartphone - Xperia ZL2 - will be released by au by KDDI as Xperia ZL2 SOL25 at the end of this month in Japan.

 

au by KDDI & LG Electronics co-developed smartphone "isai LGL22", which took center stage at au's 2013 winter new product conference, will be out on November 23. "isai" is an original brand that LG offers only to au.

Click through to read more about "isai":

LG & KDDI jointly-developed new smartphone "isai" unveiled

 

 

 

 

au by KDDI announced that the blue color model of isai LGL22, which is a co-developed smartphone with LG and au by KDDI, will be finally released on December 5.

Other colors were already released: aqua and white models was out on November 23 and black model was out on November 28.

Click through to read more about "isai":

LG & KDDI jointly-developed new smartphone "isai" unveiled

 

au by KDDI is going to release a highly-durable Android 4.4 smartphone, TORQUE G01, manufactured by Kyocera, on July 25.

au by KDDI has fixed a release date of Xperia ZL2 SOL25, Sony's new Android 4.4 smartphone, and it will be released on May 23.

au by KDDI - Google tablet "Nexus 7" Wi-Fi model

 

au by KDDI is going to release Google's Android 4.3 7.0 inch tablet "Nexus 7" Wi-Fi model (16GB, 32GB) on August 28.

Full HD IPS LED panel (1920x1200 dots), 2 cameras (Front: 1.2 mega pixels, Rare: 5 mega pixels), and Snapdragon S4 Pro 1.5GHz Quad Core CPU are built-in.

Size: 114mm x 200mm x 8.6mm
Weight: 290g
Memory: 2GB

Photo by Kakaku.com

 

Sony has developed the 6.4mm thick Xperia Z2 Tablet, which Sony says, as of May 7, is the the world's slimmest and lightest LTE/3G tablet with a display over 10 inches. It will be available at au by KDDI in Japan on May 31.

LTE/3G model - Xperia Z2 Tablet SOT21 (439g)

Wi-Fi model - Xperia Z2 Tablet SGP512JP (426g)

au by KDDI announced the release of LG's Android 4.4 smartphone isai FL LGL24 on July 18.

isai FL LGL24 features a 5.5-inch WQHD AH-IPS display (2,560×1,440, 538ppi), 13.2MP CMOS main-camera (4K movie capable!), 1.3MP CMOS in-camera, 2G main memory, and 32GB storage.

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