Sony's New TV Ad: Stumbling Giant Finally Standing Up Straight? (VIDEO)

Sony Getting its Groove Back - AkihabaraNews.com

Sony Desperate to Get Their Groove Back
...because they haven't been cool in a long time. They've lost billions of dollars, needlessly killed off amazing, well-liked products, they keep making the PSP and what seems like 163 variations of the VAIO computer.

After eating their own feet for like a decade, it seems they might finally be coming around. In doing so, continuing a broad marketing push and still high from their CES throwdown, Sony debuted a somewhat disjointed though admittedly fun new ad during last weekend's record-breaking telecast of the Golden Globe Awards.

Titled and themed "Join Together," and also using the song - which must have cost a fortune to clear (unless Sony owns The Who's catalog?) - the ad mashes up old tape decks and headphones with sexy new VAIOs, the PS4, and a chunky Spike LeeThe message, we think, is that Sony doesn't really make anything, they just add 1 + 1 and the awesome, the creative, and the feelings associated therewith come out the other end. Like, you know, in metaphor.

What's your take? Can Sony inspire us once again? Is "confusion" the feeling you get from this ad?

Leave a comment below, and you might win a cookie.

 

 

 

 

 

 

Source: 

Related Articles

Yoriko Takahashi - March 19, 2014

Sony is going to release high-resolution audio stereo system MAP-S1 for about ¥65,000 on April 19. New speaker SS-HW1 which is designed to be used with MAP-S1 will be released for about ¥56,000 on the same day.

The audio stereo system MAP-S1 is able to play high-resolution audio including DSD audio (2.8MHz). It is compatible with DLNA and AirPlay, and it has Wi-Fi built-in.

Yoriko Takahashi - April 14, 2014

With the growth in demand for a large screen TV including 4K TV, the demand for home theater systems has been increasing. Sony is keeping pace and are going to release 4 new models of their home theater system on May 31. They all support NFC.

- Soundbar type (HT-CT370)

Last month, Sony gave notice that they will release the Evangelion model of the portable audio player WALKMAN, and finally they just unveiled the details of the model.

The special collaboration model is made based on Android WALKMAN F series "NW-F887 (64GB)" which supports high-resolution audio. It is scheduled to be out on April 24.


3 models are ready to be released:

NW-F887/EVA1 - ¥43,000

At au's 2014 Spring rollout in Shibuya, Tokyo on January 22, we witnessed that au by KDDI started caring much more about "Phablets" (smartphones that are within the 5-inch to 7-inch display "phablet" size zone).

Sony designed the HDR-AZ1 with a focus on downsizing and developed it on the assumption that users will control it through the live-view remote control "RM-LVR2V", which comes with a remote control kit (HDR-AZ1VR). So, the HDR-AZ1's control functions were simplified and it has only the Start/Stop button for recording and On/Off for Wi-Fi connection.
Mesmerizing GIFs Show Nintendo & PlayStation Controller Evolution
Sony may have nailed the utility right off the bat, but Nintendo’s bold choices from the SNES onward have arguably been much more fun and inspiring. Have a look at the GIFs below...it’s hard to look away!
Sony Music Video - AkihabaraNews.com

Sony Music Entertainment just started a music performance video audition called Sony MUSIC VIDEO AUDITION “REC” today, and they will accept applications until March 31.

This is an audition to compete for singing ability, power of expression, and on visual points. Not limited in terms of nationality, age, sex, genre, category, etc., Sony Music Entertainment is aiming to discover new character and talent. So, of course, those who live outside of Japan can also apply for the audition.

Yoriko Takahashi - February 12, 2014

Sony is going to release the compact digital camera DSC-WX350 from their Cyber-shot series for about ¥33,000 on March 7. DSC-WX350 is a successor model of the DSC-WX300, which was released in March 2013.

Sony's 147" Ultra-Short-Throw 4K Projector (and why they need to make it)
We have seen the LSPX-W1S in action, proper up-close and personal-like, and it was a bit beyond impressive. It's much more than frivolous luxury, however - Sony's insanity is methodical!

Sony has just announced that they are going to release new mirrorless interchangeable-lens camera α6000 on March 14.

Yoriko Takahashi - May 16, 2014

From Sony's compact digital Cyber-shot series, new high-end model RX100 III (DSC-RX100M3) will be released on May 30. The estimated price is ¥88,000.


"VAIO Tap 11" is a 9.9mm ultra-thin 11.6 inch Windows tablet featuring the "OmniBalance design" found in the "Xperia" series. It will be released from Sony on November 1st.

In this thin body, there are full PC functionalities such as 4th generation intel Core processor, touch/digitizer pen functionality, full HD display (1,920×1,080 dots), high-performance camera, and a built-in stand to allow it to stand on its own, etc.

Sony just announced that 4K compliant compact Handycam FDR-AX100, unveiled at CES 2014 in Las Vegas, will be released in Japan on March 14. It's a quarter of the size of their currently-sold 4K Handycam FDR-AX1, and the price is about ¥200,000 cheaper as well.

Eurotechnology Japan KK - October 05, 2013

Japan’s top 9 iconic game companies, Nintendo, Sony, Sega-Sammy, Bandai-Namco, Konami, Takara-Tomy, Square-Enix, Capcom, Tecmo-Koei created much of the world’s games markets, and many of the world’s most loved game characters.
They are now seeing brutal disruption.

With the Financial Year ending March 31, 2013, for the first time, just three Japanese newcomers (GREE, DeNA and GungHo) achieved higher operating income than all top 9 Japanese iconic incumbent game makers:

Pages