Sony's New TV Ad: Stumbling Giant Finally Standing Up Straight? (VIDEO)

Sony Getting its Groove Back - AkihabaraNews.com

Sony Desperate to Get Their Groove Back
...because they haven't been cool in a long time. They've lost billions of dollars, needlessly killed off amazing, well-liked products, they keep making the PSP and what seems like 163 variations of the VAIO computer.

After eating their own feet for like a decade, it seems they might finally be coming around. In doing so, continuing a broad marketing push and still high from their CES throwdown, Sony debuted a somewhat disjointed though admittedly fun new ad during last weekend's record-breaking telecast of the Golden Globe Awards.

Titled and themed "Join Together," and also using the song - which must have cost a fortune to clear (unless Sony owns The Who's catalog?) - the ad mashes up old tape decks and headphones with sexy new VAIOs, the PS4, and a chunky Spike LeeThe message, we think, is that Sony doesn't really make anything, they just add 1 + 1 and the awesome, the creative, and the feelings associated therewith come out the other end. Like, you know, in metaphor.

What's your take? Can Sony inspire us once again? Is "confusion" the feeling you get from this ad?

Leave a comment below, and you might win a cookie.

 

 

 

 

 

 

Source: 

Related Articles

For tennis players, Sony is going to release Smart Tennis Sensor (SSE-TN1), which is capable of analyzing your tennis shots instantly, in late May.

The detailed data of your tennis shots will be displayed on your smartphone or tablet screen. To do that, install the dedicated free application in your smartphone or tablet and connect it to Smart Tennis Sensor via a Bluetooth connection.

Sony announced that they will add a new white model to their mirrorless interchangeable-lens camera - α6000 - on November 28. It will be out for sale as a power zoom lens kit and double zoom lens kit.

Sony announced the release of a slim and light stick IC recorder ICD-TX650. It will be released for about 16,000 yen on October 18.

ICD-TX650 is only 7.4mm thick and weights 29g. There is a clip at the back of the IC recorder, and you can keep it in your breast pocket or bag while it's recording.

Japanese Technology from the Future Friday! - AkihabaraNews.com

This week we’ve just one little nugget to rollout: You might have heard that SoftBank is taking Sharp’s flagship smartphone to the U.S., but what you might not know is that Sharp might have the company of a much larger brother.

• • •

Today, AkihabaraNews joined au by KDDI's 2014 Spring product rollout event that took place in Bellesalle Shibuya-ku Garden in Shibuya, Tokyo.

At 10 A.M., the CEO of au by KDDI, Takashi Tanaka started his presentation by explaining what has and what will differentiate au by KDDI from the other major Japanese carriers during an era when all the 3 major carriers sell iPhones as well as other leading smartphones.

Sony is going to release new entry model mirrorless camera α 5000 with Wi-Fi & NFC built-in on February 7.

It's the world's lightest mirrorless interchangeable lens camera (109.6x35.7x62.8mm, 210g) that has an APS-C size image sensor. It comes in the following colors: black, silver, white and pink.

α 5000 will be sold as a lens kit:

- α 5000 Power Zoom Lens Kit ILCE-5000L with E PZ 16-50mm F3.5-5.6 OSS lens - about ¥53,000

Reno J. Tibke - January 18, 2014

JTFF - Japanese Technology from the Future Friday! - AkihabaraNews.com

This week Japan’s running into some sticky situations with its Turkish nuclear tech dealings (saw that coming), Japan's Sony was pretty awesome at CES, but another nation’s tech overshadowed all that, and Nintendo, despite selling a whole lotta gear in 2013, is still in some hot, red water.

• • •

Yoriko Takahashi - September 26, 2013


Sony is going to release 6 new audio devices that support high-resolution audio for home use: 2 models of HDD audio player "HAP-Z1ES" and "HAP-S1", USB DAC amplifier "UDA-1", stereo integrated amplifier "TA-A1ES", and 2 models of speaker systems "SS-HA1" and "SS-HA3". By pairing these devices as you like,  you can enjoy rich and high performance sound offered by a high-resolution audio source at home.

The Ferociously Nonchalant Cats of Ikebukuro (Alpha 7S GALLERY) - AkihabaraNews.com

They Just Don't Care
(about being photographed up close with the 
Sony α7S, or much else)

Nayalan Moodley - August 08, 2014

REVIEW: Sony Alpha 7S - AkihabaraNews.com

LISTEN INSTEAD OF READING
AkihabaraNews MICROCAST

Yoriko Takahashi - March 19, 2014

Sony is going to release high-resolution audio stereo system MAP-S1 for about ¥65,000 on April 19. New speaker SS-HW1 which is designed to be used with MAP-S1 will be released for about ¥56,000 on the same day.

The audio stereo system MAP-S1 is able to play high-resolution audio including DSD audio (2.8MHz). It is compatible with DLNA and AirPlay, and it has Wi-Fi built-in.

Sony just announced that 4K compliant compact Handycam FDR-AX100, unveiled at CES 2014 in Las Vegas, will be released in Japan on March 14. It's a quarter of the size of their currently-sold 4K Handycam FDR-AX1, and the price is about ¥200,000 cheaper as well.

Pages