Sony's New TV Ad: Stumbling Giant Finally Standing Up Straight? (VIDEO)
Sony Desperate to Get Their Groove Back
...because they haven't been cool in a long time. They've lost billions of dollars, needlessly killed off amazing, well-liked products, they keep making the PSP and what seems like 163 variations of the VAIO computer.
After eating their own feet for like a decade, it seems they might finally be coming around. In doing so, continuing a broad marketing push and still high from their CES throwdown, Sony debuted a somewhat disjointed though admittedly fun new ad during last weekend's record-breaking telecast of the Golden Globe Awards.
Titled and themed "Join Together," and also using the song - which must have cost a fortune to clear (unless Sony owns The Who's catalog?) - the ad mashes up old tape decks and headphones with sexy new VAIOs, the PS4, and a chunky Spike Lee. The message, we think, is that Sony doesn't really make anything, they just add 1 + 1 and the awesome, the creative, and the feelings associated therewith come out the other end. Like, you know, in metaphor.
What's your take? Can Sony inspire us once again? Is "confusion" the feeling you get from this ad?
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