Today, November 11th, is Pocky Day!


We guess Pocky is one of the most well-known Japanese snacks outside of Japan. Even overseas, the traditional red box, sold in neighborhood stores, are easily in reach.

Today, November 11th, is a day of celebrating Pocky (and Pretz)! Let's eat and celebrate!

Some people might be wondering why today is Pocky day. Picture the shape of November 11th (11/11), and "1" will start looking like a Pocky stick to you.

Other than eating Pocky on this special day, you can celebrate it by tweeting about it. At this moment, they are challenging to break the Guinness World Record for the "Most mentions of a brand name on Twitter in 24hours". About 7 hours is left until the challenge is over, please join and include "Pocky" in your tweet!

They even launched a Pocky and Pretz rocket at 11:11 and 11 seconds today...