What is the biggest hit product of 2013 in Japan?


Nikkei Trendy, the magazine published by Nikkei Business Publications, Inc., announced the biggest hit products of 2013 yesterday. The event has become one of the annual highlights of seeing what each year was like.

They judged products that were released or announced from October 2012 to September 2013 in a comprehensive manner based on 3 points: sales, novelty, and power of influence.

Here are the top 10 products:

1. Convenience store coffee

In 2013, many major convenience store chains began a fresh coffee business and installed coffee machines at their stores.

We have a tradition of buying "canned coffee" from vending machines or convenience stores (conbini), however, as foreign cafés began being adopted by Japanese society, many people stopped buying canned coffee and started getting fresh coffee at some foreign coffee chains like Starbucks (and of course, local chains like Doutor). So, in order for convenience stores to have those customers back, they started installing self-service coffee machines and selling coffee for a very cheap price (About 100-200yen). One of the great things about this system is that people living in remote areas can even buy fresh coffee with a taste similar to that of coffee chains because usually convenience stores are located everywhere.

2. Puzzle & Dragons

Puzzle & Dragons is a Japanese mobile game developed by GungHo Online Entertainment. The game is split-screen, with a role-playing game at the top where the player gets to fight dragons and other monsters. The lower part of the screen is a puzzle game involving gems. The gem matching mode is derived from Dungeon Raid, which is similar to Bejeweled, while the battle mode is similar to the Pokémon series. (Quoted by Wikipedia)

3. Increased consumption influenced by Abenomics

The economic policies referred to as "Abenomics", advocated by the current prime minister Shinzo Abe, have been raising people's hopes of an economic recovery and driving them to buy products.

4. Hanzawa Naoki

Hanzawa Naoki was a 2013 Japanese television series by Japanese broadcaster TBS. It follows the story of Hanzawa Naoki, a bank working for the largest bank in Japan, Tokyo Chuo Bank. He faces numerous obstacles from upper management as he climbs his way up the ranks. The show received consistently high ratings: the final episode reached 42.2% in the Kanto area (the area including the Tokyo metropolitan area), the highest figure for a drama in the  modern "Heisei" Era. (Quoted by Wikipedia)

5. Ise Grand Shrine and Izumo Grand Shrine

Ise Grand Shrine is located in Ise city in Mie prefecture, and Izumo Grand Shrine is located in Izumo city in Shimane prefecture.

These 2 shrines are called the most powerful "Power Spots" (meaning spiritual spots) in Japan. Especially this year, they both have their important "Sengu" year that comes once every few decades (Sengu means constructing a new shrine and transferring the enshrined object from the old to the new). These are important events and huge numbers of Japanese tourists have flocked there.

6. Nexus 7 and iPad mini

Tablets are becoming an important part of life in Japan, as everywhere.

7. Amachan

Amachan is a Japanese television drama series. It debuted on April 1, 2013, and was broadcast until September 28, 2013. It was scripted by Kankuro Kudo and starred Rena Nōnen as Aki Amano, a high-school girl from Tokyo who moves to the Sanriku Coast in the Tohoku region to become a female diver. She becomes a local idol, then returns to Tokyo to try to become a real idol, and finally returns to Tohoku to help revitalize the area after the Great East Japan Earthquake. It is the 88th NHK Asadora. (Quoted by Wikipedia)

8. Raycop

Raycop is a small vacuum cleaner, especially made for bed comforters and mattresses that can clean out mites or other tiny unwanted stuff. It was developed by Bukang Sems Co., Ltd from Korea.

9. Nonfryer

Nonfryer is a cooking device that is able to fry food by heat and air without oil, developed by Philips from Netherlands.


GRAND FRONT OSAKA is a large shopping mall in the Umeda area in Osaka. It was opened in April 2013.


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