Panasonic to end production of Plasma display panel


Panasonic announced that they will stop producing their Plasma display panel (PDP) in December 2013.

They have been promoting their PDP business since 2000 and led the flat display market with their PDP and LCD technologies for a while. PDP TV had the advantage that it can easily grow in size compared with LCD TV and has excellent black expressiveness, however, recently Panasonic lost competitive advantage because they could not compete in the price battles going on with displays and also LCD TV has been making rapid progress relative to PDP. Panasonic couldn't figure out strategies to return to profitability in their PDP business.

Panasonic will continue selling LCD panels, with its VIERA line, etc.

Photo by EPA