LG & KDDI jointly-developed new smartphone "isai" unveiled


While major Japanese companies that were once leaders in mobile phone manufacturing are bowing out of the business (NEC, Panasonic), one of Japan's big-three mobile providers, au by KDDI, announced yesterday that it has co-developed a phone with Korea's LG.

The announcement was made at au's winter product rollout in Tokyo's Shinagawa Prince Hotel.

"isai" has a 5.2inch (423ppi) full HD display featuring LG's IPS panel. Although the screen is large, the body is only 72mm wide and 9.1mm thick.

One of the most interesting points of this model is something called "isai Screen". If you flick the screen left to right, the latest information for different categories such as news, SNS and movies will show up, and if you flick it up and down, you can view each timeline. And "isai Screen" enables you to check the latest news without activating applications. Also, its "Knock-on" function, allows you to turn the smartphone on and off by tapping 2 times on the display.

It is waterproof and compatible with Osaifu Keitai (mobile wallet), One-seg, and infrared data communication.

4 colors are available: blue, aqua, white and black.

Release date: late November 2013
OS: Android 4.2
Display: 5.2 inch full HD IPS LCD display
Size: W72xH144xD9.1mm, Weight: 145g
Battery: 2,500mAh