SoftBank - Press release conference for new products 2013 Winter - 2014 Spring

 

On September 30 2013, Softbank's press release conference took place in The Prince Park Tower Tokyo (Minato-ku, Tokyo).

Just on 3pm where the conference started, SoftBank CEO Masayoshi Son came to the stage and started the presentation. Simply stated, his presentation was almost all about how great their network is. SoftBank has been famous as a "weak network" carrier, however, CEO Masayoshi Son looked pretty confident about their network improvement that they have been working on for 3.5 years and excited about telling us about it.

In the presentation, they showed a lot of data compared with au and NTT docomo, and regarding all of the following items, according to the presentation, SoftBank is currently place in the following in the Japan market:

- Packet connection rate
- Smartphone connection rate
- iPhone5 connection rate
- Number of major problem incidence (SoftBank has no major problems for the last 850 days)
- Service area
- Total satisfaction level
- High-speed connection network satisfaction level

According to CEO Masayoshi Son, they are scarcely affected by NTT docomo having got into the iPhone market in Japan. One of the reasons is that they have researched iPhone 5s/5c's network at all the top 1,000 busiest stations in Japan with iPhone 5s/5c sold by SoftBank, au, and NTT docomo, and found out that SoftBank's network was the best at 870 stations out of these 1,000. He looked very happy to talk about it.

Regarding their new products, he announced that they will release 4 Android smartphones, 2 mobile phones, and a mobile Wi-Fi router. From next spring, 900MHz will be added to the "Triple LTE" and these new smartphones are compatible with Triple LTE.

Smartphones:

1) AQUOS PHONE Xx

Sharp's flagship model "AQUOS PHONE Xx" has minimized its size and maximized its screen size compared with the previous model. Interesting function called "Honyaku (meaning translation in Japanese) Finder" is able to translate automatically when you hold the smartphone over English texts or words.
- 5.2 inch full HD LCD display
- 2.2GHz Quad Core CPU
- Run for 2 days
- Camera with 16.3 million pixels
- Release date: early December 2013
- Size: 70x132x9.9mm, Weight: 147g
- Color: lapis blue, white, black, and pink

2) AQUOS PHONE mini

"AQUOS PHONE mini", manufactured by Sharp, has the IGZO LCD display. It's compact so that girls can conformably hold it.

- 4.5inch IGZO Full HD LCD display
- Release date: late February 2014
- Run for 2 days
- Size: 63x124x9.8mm
- Color: black, white, red, blue, turquoise, gold, light pink, vivid pink

3) ARROWS A

"ARROWS A" is Fujitsu's powerful smartphone. With 10 minutes charge, it can run for a day. After fully charged, it can run for 3 days.

- 5.0 inch Full HD TFT LCD display
- 2.2GHz Quad Core CPU
- Release date: early December 2013
- Size: 70x141x10.3mm, Weight 157g
- Color: comfort white, black, and pink

4) Disney Mobile on SoftBank DM016SH

Sharp's "Disney Mobile on SoftBank DM016SH" has better specs than past Disney Mobile devices. By touching pre-installed live screen wall, your favorite characters start appearing and hold a pose for you.

- 5.2 inch Full HD LCD display
- Camera with 16.3 million pixels
- 2,600mAh battery


Futurephone:

1) The PREMIUM (Sharp), Released on late November 2013
2) COLOR LIFE 4 (Panasonic), Released on late January 2014

Both are waterproof and dustproof with 3.4 inch big screen.


Mobile Wi-Fi Router:

Pocket Wifi (Huawei)

It has a touch-screen so that you use it as a smartphone.
- Release date: December 2013
- Size: 91x57x14.7mm, Weight: 120g
- Color: white and red

Also, for health care purpose, they unveiled their "Smart body composition scale 301SI". Your body's data you get by standing on the scale, such as your weight, bone, body fat and BMI) will be transferred to "SoftBank HealthCare"'s Cloud server and then you can mange the data with your smartphone.

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