Lotte - Gum with aroma of fabric softener
Who doesn't like the smell of fresh laundry? Even on the super-busy train during rush hour, it would make you feel much better if the person pushing into you smells like fresh laundry.
2 major Japanese companies, Lotte (mostly known as a confectionary company) and Lion Corporation (manufacturer of detergents, toiletry goods, medicines, etc.) jointly developed gum with the aroma of fabric softener - called "Glamatic 〜 Singing of sweet fruits 〜 " which will be released on September 3.
The Aroma is based on 3 kinds of floral scents (lily bell, damask rose, and jasmine), strawberry, raspberry, and black currant.